On this episode of ChaiNet, we sit down with Sidharth Sahni, Co-Founder of Helium.
Someone clicks your ad. Lands on your page. Then leaves. Most brands call this a bounce rate and buy more traffic. Sidharth thinks that’s the most expensive mistake in D2C.
Helium uses AI to adapt storefronts in real time for each visitor.
Sidharth talks about:
What happens in the first thirty seconds in a store?
Why founders misdiagnose conversion as a traffic problem.
What he built first that didn’t work.
What a fully autonomous Shopify store looks like in three years.
If you’re still blaming traffic for your conversion problem, this one’s for you.
Listen to Sidharth Sahni on ChaiNet now.
