On this episode of ChaiNet, we sit down with Nikita Naterwalla, founder of Arelang, and Dr. Shefali Thakkar, who leads R&D.
They’re building what they call India’s first candyceutical brand, wellness through chocolates and gummies. No boring pills. No supplements that disappear into a drawer.
We talk about:
- Where the idea came from and why supplements needed a rethink.
- The biggest misconception people have when they hear candyceutical.
- How to make a product enjoyable without making it feel unserious.
- What consumers should look for to separate real formulation from good marketing.
- Whether they’re building a product brand or a whole new category.
- What’s harder, making the product or making people understand it?
If wellness feels like homework to you, this conversation might change that.
Listen to Nikita and Shefali on ChaiNet now.
